HUL saw the writing on the wall and launched its B2B Shikar app a couple of years ago. Coca-Cola could simply use Coke's own app to order their cans in India. It'll make life harder for disruptors like Amazon who are building out from scratch. Some estimates say that incumbents spend 4 rupees to earn 1 rupee in revenues.
In today's episode for 1st December 2022, we talk about why Amazon's foray into B2B e-commerce failed.