In episode #2691, we delve into the study conducted by Lily Ray, which unveils the domains that have experienced significant decreases in visibility. While search traffic continues to decline overall, we offer valuable insights on how to adapt and thrive in the evolving SEO landscape. We emphasize the importance of creating fresh and engaging content, building brand authority, optimizing click-through rates, and exploring creative link-building strategies. Additionally, we are thrilled to announce the launch of the Agency Owners Association, a community for agency owners to share growth strategies and collaborate.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
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(00:00) Today’s topic: Biggest SEO losers of 2023, You’re wasting your time on SEO, and Why we’re doing an agency owner’s association
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(00:42) Traffic is decreasing, but people are still searching for stuff.
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(02:23) SEO is not dead, but the old school approach is ineffective.
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(03:02) To succeed in SEO, continually update content, focus on new and trending topics, build authority, optimize click-through rates, and find creative ways to build links.
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(05:24) Building a brand is crucial for SEO success.
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(07:43) Introducing the Agency Owners Association, a community for agency owners to share growth strategies and learnings.
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(08:45) Neil Patel and Eric Siu discuss the importance of community for agency owners.
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(09:14) Neil Patel asks Eric Siu about the top three things he has done to grow Single Grain in a bad economy.
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(09:23) Eric Siu mentions acquisitions and super serving clients as two strategies for growth.
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(10:23) Neil Patel highlights the importance of hiring amazing talent and selling multiple service lines to clients to reduce churn.
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(12:17) Neil Patel explains how acquisitions can lead to growth by cross-selling services to existing clients.
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(13:37) Eric Siu emphasizes the importance of following up with leads and the middle 60% of potential customers.
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(14:31) Neil Patel and Eric Siu discuss the value of having practitioners as salespeople and providing free proposals to potential clients.
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(17:17) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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