Amazon's Evolution: Leadership, Innovation, and Challenges

This chapter explores the regulatory challenges facing Amazon as it navigates product safety, leadership changes, and its ambitious future initiatives like Project Kuiper. It examines the impact of Jeff Bezos's shifting involvement with the company amid media scrutiny and competitive pressures, questioning whether Amazon can sustain its innovative edge. The discussion also highlights the complexities of Amazon's potential breakup and the implications for its business strategy amid evolving market dynamics.