Strategic Moves and Profitable Negotiations

The chapter explores Anne Sweeney's strategic decision to expand Disney Channel's accessibility through cable deals, contrasting it with ESPN's successful evolution after securing high-profile sports content like NFL games. It discusses ESPN's profitable negotiations with cable companies, including a significant deal granting exclusive NFL rights, leading to exponential profit growth and Disney's extensive TV empire influence across various channels. The chapter also delves into the impact of the changing media landscape on ESPN's subscriber base and Bob Iger's management during this transition.