The Importance of Honesty in Customer Experiences

I think we can all intuit and or have had experiences where when there's a bit of a call of personality, maybe instead of friction, it can turn off a lot of people. But for the people who actually appreciate it, it has a multiplying or amplifying effect,. I would say that our customers are loyal, and we have like true fads that will stay with us for a long period of time. So, for us, I think that we lean into intimacy, we lean into honesty and really clear communication," she said.