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Tightwads and spendthrifts: How emotions drive our shopping behavior, with Scott Rick, PhD
Speaking of Psychology
Is Black Friday So Irresistible?
Do people feel less financial pain or emotional pain if they feel that they're getting a deal? Sure, the framing of price. Ah, this is a low price relative to something what it normally is, or what it should be. Scarcity as a big driver of behavior and desire. We want scarce things. You see that with young children too, just making something appear scarce, and they just crave it.
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