Tightwads and spendthrifts: How emotions drive our shopping behavior, with Scott Rick, PhD
Speaking of Psychology
00:00
Is Black Friday So Irresistible?
Do people feel less financial pain or emotional pain if they feel that they're getting a deal? Sure, the framing of price. Ah, this is a low price relative to something what it normally is, or what it should be. Scarcity as a big driver of behavior and desire. We want scarce things. You see that with young children too, just making something appear scarce, and they just crave it.
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