Do You Have a Realistic Timeframe for Brand Building?

Brand building definitely takes a significant amount of time to be honest with you it really does kind of vary from protocol to protocol and obviously based on human capital. Some protocols just that they're having a good brand but it's not the kind of brand that fits that particular ecosystem right so in case I have a large for example I just it's an example a lot of the general kind of colors when it comes to that messaging and branding is like very red and white if you you know stick something that it's like completely off like green or yellow in there right? So yeah it takes time is all I can say but it definitely varies from a protocol to protocol do you think it matters the order do