The Challenges of Personalization on Commerce

Brandon: "I think it really one of the biggest challenges for personalization on commerce is you really have to understand the intent well at the moment you are shoppi" He says we're going to see huge, mega sola prenerabrands built around community rateng rather than just audience content and entertainment. The average consumer's number of brands they'll buy for me will actually drop, but ton't increase the frequency across those brains," he adds.