"Greg had a way of not doing simple, clear, concise communication by design," he says. "He did that deliberately and yes, kind of at the end of the day, that did catch up with him." He was in trouble for his tweet but didn't want to dumb down his speech or make it too easy on people. The second barrage of attacks really just got him to a place where like, okay, I'm going to sell this thing,. And so he ended up selling the company.