Exploring the emerging coffee culture in China, comparing it to other countries like South Korea and how coffee consumption has become a social statement, particularly among the younger generation. The chapter delves into popular coffee choices, the role of social media, and the varying preferences across age groups in the Chinese coffee market.
Brace yourselves, coffee lovers, as China's coffee industry is brewing up a storm of epic proportions. What was once a niche market is now a full-blown caffeine craze, with coffee shops popping up like mushrooms after a rainstorm. From artisanal roasters to international giants, everyone wants a piece of the action! We take a look at the competition, as fierce as a triple shot of espresso. On the show: Heyang, Yushun & Steve Hatherly