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3min chapter
228: The Machine Learning Reality Check: When AI Makes Sense for Marketing Attribution with Lew Dawson of Momentum Consulting
The Data Stack Show
Intro
This chapter delves into advanced techniques in marketing attribution, focusing on the integration of machine learning for optimization. The speakers highlight the significance of AI's impact on marketing data and reporting, urging professionals to stay updated with these advancements.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode