Intro to Value Pricing
Ditching Hourly
00:00
How Do You Figure Out the Perceive Value in the Client's Mind?
When you first jump on a phone call with the client, what you want to do is let them brain dump. You have what i call a why conversation. So te three categories of why question are: Why this? Why now? And why me? It forces the prospect to articulate the reasons for doing the project. I gets them out on the table and it makes sure that theyare actually top of mind in the client's mind.
Play episode from 02:20
Transcript
