How Digitas is navigating search’s shift to the AI era, OpenAI's latest talent poach and Netflix's push for personalization
The Digiday Podcast
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Navigating Ad Tech Issues and the Rise of AI in Search Marketing
This chapter explores the transparency issues in the CTV ad market and the ongoing 'ad tech taxes,' calling for open dialogue among agency executives. It also examines the impact of AI on search marketing strategies through a live podcast segment.
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