Part 2: Reasons Your Referral Marketing Program Fails (with Dr. Roger Levin)
Everyday Oral Surgery
Intro
This chapter explores the common challenges and pitfalls of referral marketing specifically in oral surgery practices. It offers practical strategies for practitioners to improve their marketing efforts and successfully connect with a wider audience.
There are many reasons why your referral marketing program could be failing and today, with the help of Roger P. Levin, DDS – an internationally recognized writer, advisor, management consultant, dental business visionary, and Founder and CEO of Levin Group, Inc. – we continue our conversation highlighting the pitfalls to avoid in referral marketing for an OMS practice. After reminding us of the importance of referrals for dental surgeons, Dr. Levin picks up the conversation with how building relationships with referring doctors helps to improve your overall patient experience. Then, we learn how to offer total support to referring doctors, how to keep building your referral pool, the consequences of parting ways with a top referring doctor, and why it’s essential not to resent any referring doctors. We also explore the dos and don’ts of social media, The 60-30-10 Model, quality versus quantity, and why you always need to follow up with “D” doctors. To end, Dr. Levin explains why it’s important to consult the referring GP when problems arise, how to keep GP staff happy and on your side, how to eliminate rudeness from your speech, and why inconsistency is the number one reason referral marketing programs fail.
Key Points From This Episode:
- Dr. Roger Levin reminds us why referrals are the lifeblood of an OMS practice.
- Why it’s vital to build relationships with referring doctors to improve the patient experience.
- The importance of offering total support to your referring dentists.
- How to keep building your referral base, and how quality begets quantity.
- Losing a top A: the consequences of parting ways with a top referring doctor.
- How bailing out general dentists will strengthen relationships and generate more referrals.
- The dangers of resenting referring doctors.
- Unpacking social media and how it can affect your referral marketing.
- The 60-30-10 Model.
- More on quality versus quantity, establishing a quality referral pool, and how to keep it simple.
- Why it’s a huge mistake to not follow up with “D” doctors, and how to throw out a wider net.
- Understanding why study clubs are not the be-all and end-all.
- Why you should always consult the referring doctor for hidden problems and complications.
- How to keep GP staff happy, why this matters, and how endorsing GPs boosts referrals.
- Inconsistency: the number one reason referral marketing programs fail.
- The way rudeness contributes to diminishing referrals.
- How avoiding the mistakes we’ve mentioned can lead to exponential financial growth.
- The best practices for dealing with dental support organizations regarding referrals.
Links Mentioned in Today’s Episode:
Dr. Roger Levin on LinkedIn — https://www.linkedin.com/in/roger-levin-69ab744/
Levin Group, Inc. — https://levingroup.com/
Levin Group, Inc. on YouTube — https://www.youtube.com/@LevinGroupInc
American Association of Orthodontists — https://education.aaoinfo.org/
‘Part 1: Things That Can Cause Your Referral Marketing Program to Fail (with Dr. Roger Levin)’ — https://podcasts.apple.com/us/podcast/part-1-things-that-can-cause-your-referral-marketing/id1535284898?i=1000690776176
National Journal — https://www.nationaljournal.com/
The AI-powered Podcast Player
