2min chapter

The Storytelling Lab cover image

Stories That Sell in Three Minutes with Dan Manning

The Storytelling Lab

CHAPTER

Storytelling

I was in Afghanistan for seven months. I was working with the Afghan Air Force, helping to build the Air Force that they eventually were able to develop. There was a big rush to figure out how we're going to leave so quickly and what would be left behind. And people were trying to explain the problem that was going to happen once we started withdrawing all these aircraft. But it wasn't really connecting. So I looked at the problem and I described the problem in a different way.

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