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The Milk Road Show
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How to Calculate Your Web 2 Conversion Rates
Adidas minted 107,000 is what was allowed and only 97 actually minted. The cost mint to the Adidas phase one was quite expensive. So because that free mint is a higher level of engagement, I think it will lead to higher conversion rates when you go to your first paid product. Here's my take on this web 2 versus web 3. I believe that web 3 conversion rates are going to be higher than web 2 conversion ratesbecause minting is a more engaged audience.
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