The Journal. cover image

Can the WNBA Cash in on the Caitlin Clark Effect?

The Journal.

CHAPTER

The Catalyst for Change in Women's Sports

This chapter examines how individual athletic success influences the cultural perceptions of women's sports, focusing on the significant impact one athlete can have on the WNBA and beyond. It underscores the moment as a pivotal turning point that signals a broader movement towards valuing and appreciating women's athletics.

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