Do You Have a Data Model That Supports Your Reports?

When I was a marketing manager at a marketing firm by weekly we would send to each client their insights like we already had dashboard for them yes. Should we be taking time or budgeting time to proactively building stories with the reports that we already have okay? So in the example that you just gave I feel like there was too much information on the report to let the users just self discover this and you're trying to take it one step further here's the three key things that we found in all of your data.