"I never picked the easy path because it never was available to me," she says. "Nothing really ever was the easy path for me." The book is based on her experiences in Toronto, where she got a job as an executive with the Raptors basketball team.
Jennifer Cohen is an entrepreneur, best-selling author, brand strategist, international speaker, podcaster and educator with a specific focus on building healthy habits to drive positive behavioral change. Her new book, Bigger Better Bolder: Live the Life You Want, Not the Life You Get, is out now.
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