For consumers, when we buy a product or try a product or a service, the following never happens. We never go, ah, you know, thi a pretty crappy version of this thing that i want,. But i guess i can see how if they keep iterating on it and making it better, in six months or a year, or a couple of years, it'll be really, really good. No, no consumer has ever thought that way. You ges, you get a crappy product, and you think, this is a crappy product. This company makes crappyproduct. And your brand gets burned, right? Your brand gets hurt.
Rand is the Founder of SparkToro and Moz, author of Lost and Founder, loves whisky, travel, and helping people do better marketing.
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