How Do You Know if Your Content Is Decaying?

Sebastian: I've done a bunch of experiments on my own sites, not on client sites. Sometimes the content is still great but it just says it's from 2015 and that tells Google it's really old. So as long as they're doing that, I'm going to keep updating the publish date. It seems like a huge, easy thing for them to fix. "I want to write something that makes somebody be like, oh, I need like if you see it in the results, I got to click that one," he said.