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The Rise of AI Capabilities in the Industry
I think definitely, as you can see from the report, there is an increased investment. And more and more enterprises have started to see some of the value coming through the door. I think it has manifested in few areas. For example, the marketing and sales area, they've been used to engage your customers differently. Times may not be as directly measurable immediately, but it creates a capability that continue to unlock new opportunities and new ways of creating value.