This chapter explores the phenomenon of ASMR, a subculture on the internet that involves videos designed to elicit a tingling calming sensation. The speaker describes how these videos are popular on YouTube and can help people relax and fall asleep. They delve into the science behind ASMR and discuss the different reactions people may have to it, including irritation instead of relaxation.
Have you heard of ASMR?
Whispery, clicky, crinkly videos are massive on YouTube - racking up millions of views.
The idea is that these sounds elicit a certain tingly, calming sensation in some people.
So what is ASMR and what does the science tell us about it?
Is it real … or pseudoscience? And why do some people get the opposite reaction – irritation rather than these pleasant tingles?