I Tried Flying an Air Taxi With Archer’s CEO (Midnight Simulator)
Sourcery
Go-to-market: sell aircraft, not operate everywhere
Adam argues Archer will focus on selling aircraft broadly rather than becoming the global operator in every city.
Adam Goldstein, Founder & CEO of Archer Aviation (NYSE: ACHR) gives Sourcery a full behind-the-scenes of Archer’s HQ.
In this conversation, Adam breaks down what Archer is building (a new category of aviation), why regulatory and political support matters, and how they’re thinking about scaling from early city deployments to a truly global aircraft business. We also get into why retail investors and Reddit became a major part of Archer’s story, and the market-sizing framework behind “20 aircraft x 1,000 markets.”
One part of Archer’s progress that’s very impressive are their significant defense and strategic technology partnerships, including Anduril (hybrid VTOL and unmanned rotorcraft concepts), Palantir (AI and data infrastructure for manufacturing, operations, and airspace systems), its role as the exclusive air taxi provider for the LA 2028 Olympics, and its early expansion partnerships across the UAE.
Plus, I try the simulators: first a helicopter-style experience (chaos), then Archer’s Midnight fly-by-wire system (way easier, way more fun).
Archer was the first sponsor of Sourcery ever, so it was special to get a full tour!
Topics we cover:
What Archer is and how eVTOL air taxis work
The “first new category in aviation in 60 years” and what it takes to unlock it
LA28 Olympics and the path from now to 2028
EIPP and flying in US cities as soon as next year
Defense market shift toward autonomy at scale and Archer’s partnerships
Going public early, Boeing conflict, and the role of retail liquidity
Why Adam thinks this can become a $100B+ business (and eventually bigger)
Adam Goldstein: https://x.com/adamgoldstein13
Molly O’Shea: https://x.com/MollySOShea
Sourcery: https://x.com/sourceryy
𝐄𝐏𝐈𝐒𝐎𝐃𝐄 𝐋𝐈𝐍𝐊𝐒
YouTube : https://youtu.be/kohPqi123-s
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