Introduction

Andre MPS: I want to cover your views on ABM and demand gen, which is what you guys do at full funnel. And then I also want to dig into your sales and marketing process for full funnel to understand what you're doing there and what is working. He says it's a wrong statement that we can say demand gen versus ABM. It's like discuss them all the time inbound market and versus outbound market and demand generation versus lead generation are ABM.