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2min chapter
Robert Mckee on the Power of Storytelling
The Daily Stoic
Story for Business
I wanted to start actually with story for business and with all of what you do, which I think is interesting and refreshing. You were just no frills, no nonsense. If you need frills and big screens and all of that, then you really have to question whether the content of what you have to say is really worth it. Why do you have to go through all this marketing and performance and spectacle? What's coming out of your mouth should be captivating to people; if it isn't, then all the projections in the world are not going to help itself. So I love the new book and I'm excited to talk.
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