327 - LEAKED: Revenue R&D | ABMLA Private Event
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Using the Wind Rat Metric to Generate Revenue
Most companies are going o t have at least 90 % of their programm budget spent on capturing demand. The wind rat metric forces marketers to deliver opportunities to sals that sails actually wins. And and you're going to identify some corps gaps when you force it against measurable results. So i think this is a very logical way of looking at it that i'm really excited for for what it can do for companies.
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