TWIG #313 Netflix Games Gets Jacked while the Game Awards Jacks Up Numbers
Deconstructor of Fun
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Navigating IP Challenges in Gaming
This chapter examines the difficulties of distinguishing intellectual property within the gaming industry, focusing on the risks of consumer confusion among similar games. It highlights the need for effective branding and marketing strategies to capture high-spending players, as well as the potential issue of market cannibalization between competing titles. The discussion includes financial insights and performance comparisons, particularly analyzing the trajectory of 'Royal Kingdom' versus 'Royal Match' and the implications for the mobile game's market valuation.
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