Banking Transformed with Jim Marous cover image

Connecting the Dots Between Data, Analytics, and Customer Engagement

Banking Transformed with Jim Marous

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KeyBank: An Insight-Driven Organization

KeyBank is thought of as being a, and I know your mission is to make KeyBank, an insight led organization. Why is that so important for consumers? And how's that different today than it was maybe two, five or even 10 years ago? You know, it's really interesting. I think banking has always been insights driven.

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