
This Much I Learned: Nike's Greg Hoffman on creative leadership
The Marketing Week Podcast
00:00
How Do You Build a Culture of Innovation?
Nike's culture of innovation was instilled in the company from a young age, says Mark Wahlberg. Three key characteristics fueled that: empathy, curiosity and fearlessness. "If you're not able to experiment ... it's really hard to create those game-changing breakthrough innovations," he adds.
Transcript
Play full episode