4min chapter

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This Much I Learned: Nike's Greg Hoffman on creative leadership

Marketing Week

CHAPTER

How Do You Build a Culture of Innovation?

Nike's culture of innovation was instilled in the company from a young age, says Mark Wahlberg. Three key characteristics fueled that: empathy, curiosity and fearlessness. "If you're not able to experiment ... it's really hard to create those game-changing breakthrough innovations," he adds.

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