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154 - The Secret to Scaling Your Creative Team, with Amrita Mathur (VP of Marketing, Superside)
The Marketing Millennials
How to OKR a Creative Team and KPIs to Get Results
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How do you OKR or KPI a creative team or creative person and how tightly do you tie them to those results? I mean, listen, with these pods that we've made, everyone's got the same goals. That's how we set it up. And it's like team, the team success and the team celebration or the teams, you know, we don't think of it as classic failure. Obviously, like we want the shit rate. Like how many times do you actually hit the ball of the park? We want that hit rate to be high.
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