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5min chapter
TIP487: Warren Buffett’s 12 Investment Principles (with a Case Study)
We Study Billionaires - The Investor’s Podcast Network
Coca-Cola - Tenet Number One
The business started in 1886 and today is selling the same beverage plus many others. Buffett had obviously been aware of Coke his whole life as he sold Coke bottles as a kid. In 1980, Coca-Cola's pre-tax profit margins were a measly 12.9 percent. By 1988, when Buffett first purchased, the profit margins had risen to 19 percent.
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