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Declined Dragons Den offer & Built a £5m Chocolate Business - James Cadbury

James Sinclair's Business Broadcast

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Entering the Grocery Market with Oat Milk Chocolate Brand

The chapter explores the decision to launch a new oat milk chocolate brand for scalability and profitability, contrasting it with a premium gifting brand. It discusses strategies for securing grocery listings, negotiations with retailers, and the growth opportunities in the vegan chocolate segment. Additionally, it delves into challenges faced by the business regarding cash flow, the decision-making process for raising funds, and mentorship received from successful entrepreneurs.

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