Ep. 125 Your Google Performance Max Update (For 2023) With Brett Curry and Molly Pittman
The Smart Marketer Podcast
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Is Keyword Contextual Targeting Working?
topics are going away, which I'm actually not sad about at all. But what I am bummed about is keyword targeting. Now, this is one of those confusing things inside of Google because you're like, well, wait a minute. You just talked about keywords a minute ago. But this type of keyword targeting is contextual. So if you give Google keywords inside the campaign, not an audience that's inside the campaign,. Google is going to look for content or videos related to those keywords.
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