How Kramas Approached Tackling an Already Saturated Ecosystem With Legacy Funds in There

If you want to get in contact with us you can reach us via email at ⁠⁠associatedpodcast@gmail.com⁠⁠ as well as on ⁠Twitter⁠ (@associated_pod).

We are trying to understand our listeners better, so we can make better content. Please consider filling out our listener survey which can be found ⁠here⁠ (https://airtable.com/shraJVvUNv6D7PkDP).

Description: For Episode 3 of Season 8, a series on ‘How to Raise a Venture Fund’, Francesca and Tunde talk to Staffan Hegelsson, the Founder of Creandum. Founded in 2003, the franchise is one of the oldest early stage venture capital examples in Europe. They have since managed over $1.3B in assets under management (AUM), have six funds+, over 38 exits and offices in San Francisco, Stockholm, Berlin and London. They have invested in some of Europe's biggest stars and unicorns including Spotify and Depop. Staffan speaks to his entrepreneurial journey starting with investing in mobile in the late 90s/early 2000s to the generalist first franchise Creandum is today. We talk about everything from how their prioritize limited partners (LPs) to how not to 'bloat' a fund to how they thought about their most recent expansion to London. Staffan provides some great insight here into the psychology of a LP. This isn't one to miss!