4min chapter

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing cover image

David Barton-Ginger on developing the All-Blacks digital presence for a global audience

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

CHAPTER

The Rise of the Player in the Oll Blacks

We're not stressed about you capturing it, cutting it up, figuring how to to phrase the tweet or the incto graham and those cind of things. It was all just getting sent back to aectly at control center in new zealand. So when thetween say, igh ama, timp and new zealand, ton tey would do there outside atside of those allers ine if they would know that they need do that themselves. And so i think when we can have a relationship were an we can work to ther and hit benefits both us and the athlete. Im ima tigfin of helping athletes set themselves up while they're

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