#3: Be Ready - The B2B Playbook, Summary of Stage 1
The B2B Playbook
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The First Three Stages of Your Website
It comes after clarifying your why, clarifying who your dream 100 are and then detailing who your dream customer persona is. Without those three things, you really can't do a great job on your website at communicating effectively with your target audience. If you've got those first few elements ironed out when you come to doing the website, it's almost writing itself.
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