2min chapter

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185: Subscription-as-a-Service - unpacking a new micromobility business model with Micro OG and Tempo founder Michael Keating

Ride AI

CHAPTER

How Fragile Partners With Vehicle Manufacturers to Build Subscription Brands

The company is partnering with the vehicle manufacturers themselves. It's not making its own subscription specific vehicle or piezoharware. What we think is happening is that there are great e-bike and e-scooter brands out there building their brands. And if we could help those brands to capture more of that interest that they've generated by converting some folks you might have otherwise left into a subscriber, then we could potentially bring a lot more people into micromobility - what my life is all about.

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