
185: Subscription-as-a-Service - unpacking a new micromobility business model with Micro OG and Tempo founder Michael Keating
Ride AI
How Fragile Partners With Vehicle Manufacturers to Build Subscription Brands
The company is partnering with the vehicle manufacturers themselves. It's not making its own subscription specific vehicle or piezoharware. What we think is happening is that there are great e-bike and e-scooter brands out there building their brands. And if we could help those brands to capture more of that interest that they've generated by converting some folks you might have otherwise left into a subscriber, then we could potentially bring a lot more people into micromobility - what my life is all about.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.