Stacking Growth | The B2B Marketing Podcast cover image

Crafting a Compelling Strategic Narrative | Matthew Sciannella with MJ Smith

Stacking Growth | The B2B Marketing Podcast

CHAPTER

Crafting a Compelling Strategic Narrative for Sales and Product Alignment

This chapter emphasizes the importance of aligning strategic narratives with the CEO's vision and evolving product, bridging the gap between existing company messaging and visionary ideas to capture product value.

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