We're talking about onch prenureal peer groups. It's, is this guy a good do toes hee? Is he a good guy? As ye do the right thing? Oes, does he work hard? Is he works hard as you? Os, he work harder than you?" And if you can people that are more successful than you, is where you should be focusing,. That's where books become such a good resource. We were putting together thoughts for your book and we talked about how maybe, in some ways, above a lot of other character qualities, you really value loyalty. You know, your peer group you want surround yourself with, for sure.