How to Build a Custom Content Management System

There can be a real strong business reason to make your management system a competitive differentiator, right? Because there could be ique business propositions, likes speed of publishing, or video. And so it's really interesting when you think about why go custom, there are really strong reasons to go off the shelf. I mean, you could take these platforms for free and start to customize them and stand them up and build on them. But if there's a reason that you think you can set your business apart by, you know, building a very bespoke, custom experience, sometimes it makes sense.