i think one of the things that's really fascinating about this whole concept of influencer marketing and personal branding is there's a lot of misconceptions out there. And i think most people assume that you have to be an influencer or an online celebrity or t v personality to have a personal brand. And that's just not true. More than two thirds, more than twothirds, of americans said that they simply see a personal brand as someone who is recognizable to them. It's got nothing to do with how many likes or follows or subscribers or engagement you have. It's are you trustworthy? This is about being trustworthy.
AJ Vaden is the CEO and Co-Founder of the personal brand strategy firm Brand Builders Group as well as an 8 figure entrepreneur, international speaker and Co-Host of The Influential Personal Brand podcast.
Top 3 Value Bombs:
1. It is not about what you do. It’s about who you are. Figure out what you want to be known for and then get a plan to get known for that thing. It will grow your business and your life.
2. Personal branding truly is the future of marketing. It’s not a thing of popularity and vanity. It’s a critical and essential part of doing business.
3. Influencer marketing is not about being an influencer. It’s about being trustworthy. Having a personal brand means people are more likely to trust you. It doesn’t matter how many followers or likes you have.
Download the study and make smarter and more informed decisions for your personal brand - Brand Builders Group
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