Why Personal Branding Is The Future of Marketing with AJ Vaden
Entrepreneurs on Fire
00:00
Influencer Marketing and Personal Branding
i think one of the things that's really fascinating about this whole concept of influencer marketing and personal branding is there's a lot of misconceptions out there. And i think most people assume that you have to be an influencer or an online celebrity or t v personality to have a personal brand. And that's just not true. More than two thirds, more than twothirds, of americans said that they simply see a personal brand as someone who is recognizable to them. It's got nothing to do with how many likes or follows or subscribers or engagement you have. It's are you trustworthy? This is about being trustworthy.
Transcript
Play full episode
