S3E6: Capital One Case Interview Example
Strategy Simplified
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How to Size the US Credit Card Market
Stish: I'd like to get a ballpark for the number of active credit cards in the US currently. How would you size this market? Okay. So what we can do is we can take the US population to begin with, and I'm going to walk you through the process that I formulate. We can divide this up into people who do use credit cards or let me back up one second. Sorry about that. So US population and take people who spend money on goods and services. And then from this we can look at people who prefer using credit cards. Stish: Let's take a look at the market first at the volume of credit cards that are out there and then we
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