The one with McKinsey Senior Partners Kelsey Robinson and Shelley Stewart about the bottom-line consequences of the CEO and CMO disconnect.
The CEO’s Guide to Marketing
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Navigating the Disconnect Between Sales and Marketing
This chapter explores the critical investment in sales and go-to-market strategies to enhance revenue, emphasizing the need for collaboration between sales and marketing teams. It also addresses organizational fragmentation in customer engagement and shares successful case studies to highlight effective alignment practices.
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