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2min chapter
Whatnot CEO Grant LaFontaine talks Growth Marketing Success
The Method
How to Forecast Your LTV and CAF
The first 24 to 48 hours of purchase are highly highly indicative of day 360. With a small amount of data, we can get a high level of precision on our LTV curves. We're still tweaking and updating the systems today. And then Apple's rolling out some, some new. I think they're extending the scan data window like 30 days,. So we'll be updating these all through time.
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