The Rise of Media Technology Infrastructure

These days it is possible to build your media technology infrastructure to get the distribution that was unthinkable, perhaps even a decade ago. So it's a smaller audience, but your cost base is lower and your ability to serve increasingly niche audiences has expanded across the board. It's not a small audience, it's a much bigger audience for the big guys, though. That's true, but then the overall level of video consumption is going up,.