13min chapter

Good Bad Billionaire cover image

Bernard Arnault: The Wolf in Cashmere

Good Bad Billionaire

CHAPTER

Bernard Arnault's Ruthlessness and Grooming Successor

This chapter discusses the ruthlessness of Bernard Arnault and his approach to grooming his children to take over his empire. It also explores the contradictions within LVMH, as they balance luxury and artistry with the drive to make money.

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