
Salesforce Marketing Cloud in a New AI Agentic World
Tech Disruptors
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Navigating Economic Cycles in Marketing
This chapter examines how economic cycles impact discretionary spending in marketing and advertising, emphasizing the swift return to marketing as a key focus during downturns. It highlights the importance of personalization and advanced marketing technologies in maintaining effective engagement with customers. Furthermore, it explores the evolving landscape of AI-driven marketing, showcasing how data-driven approaches enhance customer interactions and drive business growth.
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