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Doug DeMuro’s Wild Ride: How Car Reviews Became A $37 Million Business

The Colin and Samir Show

CHAPTER

The Future of Video

I think my whole persona is going to get even more content over the next few years as more continually weird cars keep coming out. I have a really good eye for understanding all the little stuff in a car that people are going to be interested in and understanding the little stuff that they won't. There's a nostalgia play there too, which also appeals to a generalist audience. And I actually try to write about what makers want me to talk about. A lot of video writing can overlook what matters and doing it in less words or how this should structure right? Yeah.

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