I like to imagine a positive world for this. I think there's like the positive application for if I can literally, if one of the things we talk about so often is sort of lack of empathy and not being able to see things from other perspectives. That's just I'm not talking about something as stupid as or as basic. But if you can really convey an experience, maybe there is something really important that can come out of that. For all the other things you can consume in the world, culturally, food is sort of like the one thing you can't imagine. Even if you get food delivered to your home, you still have to physically eat it.